NISM Professor

Familiarity bias

Preferring the familiar over the novel — "a known devil is better than an unknown angel" — which concentrates investments and prevents meaningful diversification.

This one is not written up yet

The definition above is the short version. A full explanation — how it works, a worked example and the exam traps — is still being written. In the meantime the chapter below covers it in context.

Written up from the same chapter

Where this is taught

Free preparation for NISM Series V-D
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