Mental accounting bias
An information processing bias, developed by Richard Thaler in 1999, in which people treat one sum of money differently from another equal-sized sum based on which mental account the money is kept.
This one is not written up yet
The definition above is the short version. A full explanation — how it works, a worked example and the exam traps — is still being written. In the meantime the chapter below covers it in context.
Written up from the same chapter
Where this is taught
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