Richard Thaler
Nobel laureate of 2017. Developed mental accounting in 1999 and the concept of the nudge.
This one is not written up yet
The definition above is the short version. A full explanation — how it works, a worked example and the exam traps — is still being written. In the meantime the chapter below covers it in context.
Written up from the same chapter
Where this is taught
Free preparation for NISM Series X-B← All terms