Code of conduct
Also written SEBI Code of Conduct for Brokers · Code of conduct for stock brokers · Broker code of conduct
The conduct obligations a broker accepts as a condition of registration — integrity, due skill and care, no manipulation, and a specific list of duties owed to the client and to other brokers.
In plain language
A broking registration is not a licence to do as you like with somebody else's money. It comes with a written list of things a broker must do and must not do, and breaching the list is itself an offence — no separate proof that the client lost money is required.
The list lives in Chapter VIII of the SEBI (Stock Brokers) Regulations, 2026, and it is organised under three heads: how the broker behaves generally, what it owes the investor, and how it deals with other brokers.
Most of the content is obvious once said out loud. The examinable part is that it is written down, and written down in that order.
How it works
A. General — five clauses. Integrity, with high standards of promptitude and fairness. Exercise of due skill and care in the conduct of all business. No manipulative, fraudulent or deceptive transactions or schemes, and no spreading of rumours to distort market equilibrium. No malpractices creating a false market, singly or in concert. Compliance with the Act, rules and regulations of the Government, the Board and the exchange.
The workbook expands due skill and care with examples that are not in the text of the clause: delayed or absent responses to a client, improper client profiling, advising risky trades not commensurate with the risk profile, pushing an elderly client into internet-based trading he cannot operate, and dealers trading on a blanket authority without recording reasons.
B. Duty to the Investor — execution of orders at the best available market price, with no refusal to deal with a small investor merely because of the size of his business; segregation and monitoring of collateral at client level under the July 2021 norms; issue of a contract note without delay, electronically only with the client's consent; no breach of trust in handling client information; no encouraging sales or purchases with the sole objective of generating brokerage; no dealing for a client who has defaulted on commitments with another broker; disclosure of whether the broker acts as principal or agent; suitability before any recommendation; and, under clause 7(A), disclosure of the broker's and the employee's and their dependent family members' interest and long or short position whenever investment advice is given in publicly accessible media.
C. Dealing with other Brokers — cooperation in comparing unmatched transactions, no knowing delivery of bad delivery documents, protection of clients' entitlements, completion of settlement obligations, no advertising unless permitted by the exchange, no unfair inducement of another broker's clients, and no false or misleading returns to SEBI or the exchange.
Chapter 10 section 10.4 adds two more that are examined on their own: brokers must run a voice recording mechanism in the dealing room and execute all deals on recorded lines, retained for at least the period during which arbitration accepts complaints and until final resolution where a dispute has been raised; and a broker is responsible for losses from unauthorised PMS, whether extended directly or indirectly through a related entity it influences.
A worked example
What "business and commission" looks like in rupees.
A client deposits Rs 2,50,000 and authorises his relationship manager to trade one lot of gold futures — lot 1 kilogram, quoted at Rs 50,000 per 10 grams, contract value Rs 50,00,000. Over one month the dealer runs 20 round turns.
| Charge | Basis | Amount |
|---|---|---|
| Brokerage, 0.03% per leg, 40 legs | 40 x Rs 1,500 | Rs 60,000 |
| CTT at 0.01% on the 20 sell legs | 20 x Rs 500 | Rs 10,000 |
| GST at 18% on brokerage | 18% of Rs 60,000 | Rs 10,800 |
| Total cost in one month | Rs 80,800 |
That is 32% of the client's capital, consumed in a month, before the market has been asked to move at all. The gold price could finish exactly where it started and the client would still be down roughly a third.
Nothing here is a manipulative trade. Every order was matched on the exchange at a fair price. It breaches the code all the same — on business and commission (trading with the sole objective of generating brokerage), on due skill and care (trades executed on a standing authority without reasons assigned), and very likely on investment advice if the frequency was never suitable for the client in the first place.
Why NISM asks about it
Chapter 10 (Code of Conduct and Investor Protection Measures), section 10.1, with the duties and obligations restated in section 10.4. Questions here are recall: which head a given duty sits under, what a broker may not do without the exchange's permission (advertise), and when an electronic contract note may be issued (only with the client's consent, in the client agreement or separately).
Common exam traps
- An electronic contract note needs consent. It is not compulsory, and it is not prohibited — the workbook's sample question sets up both wrong answers.
- Advertising needs exchange permission; it is not free at the broker's discretion.
- The code bars refusing a small investor merely on volume. A broker may decline a client for risk or default reasons, not for being small.
- Clause 7(A) requires disclosure of dependent family members' and the employer's positions, not just the adviser's own.
- A broker may not deal for a client who has defaulted with another broker — a duty owed to the market, not to that client.
- Voice recordings are kept at least as long as arbitration accepts complaints, and until final resolution once a dispute is raised. There is no fixed short period after which they may be erased.
Check yourself
1.Under the Code of Conduct, a stock broker shall:
- a)Refuse to deal with small investors where the volume of business does not justify the effort
- b)Faithfully execute orders at the best available market price and not refuse to deal with a small investor merely on the ground of volume
- c)Advertise its business freely to attract new clients
- d)Recommend securities to any client without seeking information about their financial situation
Show the answer
Answer: (b) Faithfully execute orders at the best available market price and not refuse to deal with a small investor merely on the ground of volume
Option (a) is the exact conduct the rule prohibits, and it matters because it is commercially tempting: a small client generates little brokerage and the same compliance overhead. The Code makes the market accessible rather than merely profitable.
The same obligation continues: "A stock-broker also shall PROMPTLY INFORM ITS CLIENT ABOUT THE EXECUTION OR NON-EXECUTION OF AN ORDER, and MAKE PROMPT PAYMENT in respect of securities sold and ARRANGE FOR PROMPT DELIVERY of securities purchased."
Option (c) is contradicted directly: ⚠️ "SHALL NOT ADVERTISE ITS BUSINESS PUBLICLY UNLESS PERMITTED BY THE STOCK EXCHANGE" — a rule that surprises most students, and which sits beside "shall NOT RESORT TO UNFAIR MEANS OF INDUCING CLIENTS FROM OTHER STOCK-BROKERS."
Option (d) inverts the suitability rule: a broker "SHALL NOT MAKE A RECOMMENDATION... UNLESS IT HAS REASONABLE GROUNDS FOR BELIEVING THAT THE RECOMMENDATION IS SUITABLE... UPON THE BASIS OF THE FACTS... AS TO HIS OWN SECURITY HOLDINGS, FINANCIAL SITUATION AND OBJECTIVES", and "SHALL SEEK SUCH INFORMATION FROM CLIENTS wherever it feels it is appropriate."
Where this is taught
- Series XVI · Chapter 10: Codes of Conduct and Investor Protection Measuresintroduced here
- Series II-B · Chapter 7: Registrars and Transfer Agents Regulationsintroduced here
- Series III-A · Chapter 6: SEBI (Intermediaries) Regulations, 2008introduced here
- Series SEBI-ICE · Chapter 11: Caution against Ponzi Schemes and Unregistered Investment Advisersintroduced here
Related terms
- Risk Disclosure DocumentThe document a broker must give a derivatives client, and have signed, at registration — setting out the risks of trading on exchanges and the rights and obligations of broker and client.
- Due skill, care and diligenceA general standard in SEBI's broker code of conduct that covers gaps the specific rules miss, from delayed responses to unsuitable advice pushed on vulnerable clients.
- Electronic Contract NoteA contract note issued electronically instead of on paper — permitted only after the client's consent, given either through the client agreement or as a separate, standalone consent.
- Social media disclosureSEBI's requirement that regulated entities and their agents prominently show their registered name and registration number on social media handles and at the start of every securities-market-related video or post.
- Suitability ruleThe stock broker's code-of-conduct duty not to recommend a security to a client unless it has reasonable grounds to believe the recommendation suits that client's holdings, financial situation and investment objectives.
- Unauthorized PMS liabilityA broker's responsibility for a client's losses arising from Portfolio Management Services it extends without proper authorisation — whether run directly by the broker or indirectly through an entity it influences.
- Voice recording obligationA broker's duty to run all dealing room calls on recorded lines, kept at least as long as arbitration accepts complaints, and until a raised dispute is fully resolved.
- Soft Dollar ArrangementAn arrangement in which a Category III AIF uses clients' money, typically through brokerage, to pay for third-party or proprietary research — a conflict of interest that must be disclosed.
- Model Code of ConductA 21-point conduct code every Category III AIF distributor must follow, covering disclosure, suitability, confidentiality and fair dealing — read alongside SEBI's own AIF Code of Conduct.
- Integrally connected transactionsCash transactions that belong together as one dealing: under PMLA, a month's worth of individually small but connected cash transactions adding up above Rs 10 lakh must be recorded like a single large one.
- Research Objectivity StandardsThe CFA Institute's specific, measurable norms for managing and disclosing the conflicts of interest that can stop a research analyst producing independent research and objective recommendations.
- Conflict of Interest PolicyThe written policy every AIF must have describing the conflicts that could arise at each level of the fund, how the manager will mitigate them, and how investors are told and asked to acknowledge them.
- Equal trail basisSEBI's rule that a Category III AIF may charge distribution or placement fee only as an equal trail — no upfront fee at all, and paid only out of the manager's own management fee.
- Conflict of Interest RegisterThe record an AIF keeps of each actual or potential conflict of interest — naming the related party, the nature of the relationship, the date it arose, the proposed investment and its market price.
- Ex-officio external memberAn external Investment Committee member who sits by virtue of an office — sponsor, sponsor group, investment manager group or investor in official capacity — so replacing them needs no investor consent.
- Tipping offTelling a client that a suspicious transaction report about them has been or will be filed — illegal, and the reason the broker reports to the Financial Intelligence Unit in silence.
- Officially valid documentsThe alternatives to Aadhaar accepted as identity evidence for KYC — driving licence, passport, voter ID and the NREGA job card — all of which the client supplies voluntarily.
- InformantAn individual who voluntarily files a Voluntary Information Disclosure Form with SEBI about an alleged insider trading violation — protected from retaliation, and an informant whether or not any reward follows.
- Advice in publicly accessible mediaSEBI's code-of-conduct rule that a stockbroker or its employee giving investment advice about any security on TV, print or online media must first disclose their own, their family's and their employer's position in it.
- RBI hedging directiveRBI's instruction to banks to advise borrower clients to hedge their commodity price exposure, wherever a loan is secured against commodities as collateral.
- Unauthenticated news guidelinesSEBI's guidelines requiring intermediaries to control staff access to blogs and chat forums, keep logs of that access, and route market-related news staff receive through the Compliance Officer first.
- Third Schedule Code of ConductThe 9-head code of conduct in the Third Schedule to the SEBI (Investment Advisers) Regulations, 2013, which every Investment Adviser must follow at all times.
- Warehousing of investmentsParking securities for a period so they can be transferred or disposed of later — a conflict of interest the PPM must disclose, and not the same thing as warehousing of deals.
- Distribution AgreementThe contract between an AIF's investment manager and a distributor, defining the distributor's role, binding it to a code of conduct and fixing how commission may be paid.
- Key Management PersonnelThe key investment team of an AIF's manager, the employees who decide on behalf of the fund, and anyone else the AIF or manager declares as such — named in the PPM and bound by the Code of Conduct.
- Investment CommitteeA committee the manager of a Category I or II AIF may constitute to approve the fund's investment decisions; its members are responsible for those decisions and bound by the Code of Conduct.
- Fund GovernanceThe control structure within which an AIF is managed, directed and controlled — manager oversight, independent valuation, segregation of functions, conflict management, transparency and an investor-first culture.
- Investor Protection and Education FundThe fund SEBI administers under the SEBI Act, credited with profits disgorged after a banned contra trade and with monetary sanctions collected under a firm's own code of conduct.