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Profiling before advice and free trials

The SEBI (Investment Advisers) Regulation 16 requirement that risk profiling be completed, and the resulting profile communicated to and consented by the client, before any advice or free trial is offered.

In plain language

An Investment Adviser has to know a client's risk profile first. Only then can advice, or even a free trial, be offered.

SEBI (Investment Advisers) Regulation 16 makes this order compulsory. It is not a matter of adviser preference.

How it works

The workbook's own wording: "Risk profile of the client needs to be done before any investment advice is provided. No Free trial can be offered without communicating such risk profile to the client and obtaining client's consent on such risk profile."

Two separate steps have to happen in order, before advice or a trial is given: (1) the risk profile must actually be carried out, and (2) it must be communicated to the client and the client's consent obtained on it. Skipping straight to advice, or to a free trial, without both steps is a breach of the regulation — a profile that exists in the adviser's file but was never shown to the client does not satisfy the rule.

A worked example

Illustrative scenario. A robo-advisory platform wants to let a new user try a 30-day free trial of its model portfolios before signing up fully.

Under Regulation 16, the platform cannot simply open the trial. It must first run the user through its risk profiling questionnaire, then show the user the resulting risk profile and obtain their explicit consent to it, and only then can the free trial — or any actual investment advice — begin.

A platform that instead offers the trial immediately on sign-up, planning to collect the risk profile only if the user converts to a paid plan, would be doing the steps in the wrong order and breaching the requirement.

Why NISM asks about it

Chapter 18 (Risk Profiling for Investors), section 18.2, states the sequencing requirement under SEBI (Investment Advisers) Regulation 16, immediately after the requirements for fair and objective profiling tools. Expect a question testing whether advice or a free trial can precede risk profiling — the answer is always no.

Common exam traps

  • Completing the risk profile internally is not enough — the client must be shown the profile and must consent to it before advice or a trial proceeds.
  • This rule applies to free trials specifically, not only to paid advice — a common wrong answer assumes a "trial" is exempt because no fee is charged yet.
  • The order matters: profile, then communicate and get consent, then advise or trial — reversing any step in this sequence is the breach the regulation targets.

Where this is taught

Free preparation for NISM Series X-B

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